One of a kind illustration festival ​organized by AVA

Initiated by a group of professional illustrators, the first illusfairHK was held in early 2019. The aim of illusfairHK is to increase public awareness of local illustrators and create a platform for cross cultural exchange。 Over the past 2 years, every illusfairHK event had a different theme and inlined with a series of fun and interesting illustration-themed activities, free seminars and interactive workshops, contributing to the promotion of local creative powers.

Coming illusfairHK theme:normally abnormal

Your abnormality. My normality.

Illustration comes in millions of styles — digital, ink, pencil color…you name it, we have it. One same object, a thousand interpretations — a person may be drawn as comically cute, classically beautiful or even become a mythical creature with long-horns and one-eye. The styles are limitless just as our imaginations. With art, there may be trends, or likes and dislikes, but there is never a “right” or a “wrong”. Just keep drawing and exploring.

This edition of IllusfairHK is here to bring you a different experience. What will happen when illustration meets multimedia if we give all artists one same theme? “Art Venture Association”, gathered about 100 illustration units and local artists, to form a “normally abnormal” parallel space across two locations within K11 art mall. The event, which will span over 1.5 months, will feature an illustration-focused market on one side and a creative multimedia exhibition on the other. With the two parts of the events running hand in hand, we are here to shock your existing conception of what illustration and visual art is or could be. Wandering between the two parallel spaces, you may be left with a touch of the ordinary, or, of eccentric absurdity.

There is no absolute answer to what’s “normal” or “abnormal”. In the end of the day, only passion and persistence can make ordinary “extraordinary”.

illusfairHK – normally abnormal:
📌24-26.09, 1-3.10, 8-10.10 (Fri, Sat and Sun of 3 consecutive weeks)
📌Fri 4-9 p.m (1/10 public holiday: 12noon-9p.m.)
Sat & Sun 12noon-9p.m.
Venue:Pop up @ K11 Art Mall ( An exclusive space over 3000ft.) / Risograph Exhibition will be held at @chi K11 art space (B2/F) 。

To know more about illusfairHK, please

To know more about normally abnormal Joint Exhibition, please visit event page.